Liberian football belongs to Liberia, Ugandan football belongs to Uganda and Kenyan athletics belongs to Kenya. On every one of our projects, from the minute go, our team are working to make ourselves and our expertise redundant to our partners.
One of our amazing pledgers put it best after generously pledging their support to The KANJU Campaign last week...
"Fantastic ethos and initiative. Help to those who need it without unnecessary intrusion."
And that's really it. Our mission is not to transplant the support programmes that have been effective in the UK, USA or Australia to Liberia, Uganda or Kenya. These programmes, whilst incredibly successful in producing results, rely on the stacking of resources and are barely sustainable with the support of some of the strongest economies in the world.
Where these programmes have been mimicked in disadvantaged communities, they have often come to rely on an unsustainable level of external financial support whilst importing expertise and coaches from overseas, obstructing the development of local staff, who have a far superior understanding of the cultural demands and unique obstacles in the locality.
Our approach is slightly different.
We believe that by working in partnership with our partners on the ground, through collaboration, we can develop locally-driven, scientifically-sound, accessible and sustainable performance-support programmes that complement the work of the locally-run academies and initiatives already producing the next generation of African sportsmen and sportswomen.
There's nothing mystical about our approach, we are simply bridging the gap between local innovation and knowledge (kanju) with the expertise of our team in exercise physiology, sports medicine and athletic development and together generating appropriate and relevant solutions to enhance athletic performance.
In the short term, our team plug skills-gaps in our partners coaching and support staff whilst simultaneously (and in partnership with international governing bodies) up-skilling and certifying local staff to maintain and evolve that support.
Over the long term, our role is diminished as highly trained local staff develop the capacity to grow their performance-support programmes in their own mould, the Liberian way, the Ugandan way, the Kenyan way without the need for our team.
But to bridge that initial gap and build that capacity, we need your help. Through The KANJU Campaign, we can fund our three projects in Liberia, Kenya and Uganda and create long-lasting change, empower communities and inspire future generations across the African continent!
Thank you to everyone who has pledged their support to our campaign so far - not one pledge goes unnoticed and every single one is making a huge difference.