What is pre-pledging?
Successful crowdfunding campaigns hinge on the power of momentum, with the first few days of any campaign being critical in harnessing the support of as many people as possible. By securing pre-pledges from our generous supporters, we can best utilise our finite resources and manpower to garner the support of the wider community and trust our early momentum will be fed by our amazing band of pre-pledgers!
Pre-pledging is simply our supporters giving an indication of how much they might want to pledge to the campaign when we go live. It’s not a binding contract, just an indication to aid our planning.
Why do we need pre-pledges?
Analysis of crowdfunding campaigns over the past five years in the UK shows that if, by the start of the campaign, we’ve secured 40% of our target (£30k) in pre-pledges, we have an 80% chance of reaching our target by the end of the campaign.
Long story, short - pre-pledging and pre-pledgers make a real difference to how we put together our campaign and can be the difference between a successful campaign and an unsuccessful one so we would be hugely appreciative if you would consider becoming one of our pre-pledgers today!
How do you pre-pledge?
Click on the button below to make your pre-pledge now - this isn’t a legally binding contract or anything sinister and you don’t need your credit or debit card to pre-pledge. Your pre-pledge just helps us plan the busy 30-day campaign with more precision and gives us the feedback we need to know where to focus our fundraising efforts in the new year.
Just before the launch of the campaign, we’ll drop you an email to remind you of your pre-pledge and give you instructions on how to complete your pledge on our online crowdfunding page with a credit or debit card!
Pre-pledging doesn’t disqualify you from receiving the rewards associated with the campaign - when the campaign goes live and you complete your pledge on our crowdfunding campaign, you will be entitled to the full reward structure we will have in place.