Ask anyone today what they thought of the weekend's World Athletics Championships in Doha and you'll be met with one of two responses; blank stares or a cursory comment on the empty stadiums or the midnight marathon conditions.
The catastrophic and complete failure of the IAAF World Championships in Doha as a sporting spectacle is a crystal clear warning to all sports fans of all sports around the world - when sport turns its back on its ideals and its values, it becomes an irrelevancy.
The technical failures of the championships, the lack of due diligence and suspicions in awarding them to Qatar and the root causes of the empty stadiums will be picked over by athletics fans, governing bodies and sponsors in the weeks and months to come - and naturally, we hope that the relevant bodies and individuals are held to account; and that in turn, the future of athletics and its second-most prestigious event is protected from a repeat of such mistakes.
For us though, Doha 2019 confirms what we have long predicted - that sport is much more than just business and much greater than a simple transaction - it confirms that sport's relevancy, intrigue and entertainment is derived from its ideals and its values just as much as its content, and when a sport's World Championships are marred by empty seats, doping debates and corruption allegations, it's power to hypnotise, inspire and excite are lost; and lost with it is its power to do good.
We're standing up for the values and ideals that underpin sport and together we're working to create a level playing field and an ethical arena for what should be the purest of human endeavours.
We believe that if we fail in our mission to democratise access to sport's scientific and technical revolution for the global masses, we too will lose our relevancy as the medal tables and world rankings become evermore top-heavy and monopolised by the affluent and the privileged. We too will see our favourite sports and events overrun by business, by big money and by the unscrupulous at the expense of the Corinthian Spirit. We too will see fans turn their backs, switch off the TV and stadiums empty as the ideals of fairness and equality are pushed ever closer to the cliff-edge.
We've been warned but let us heed that warning and work ever harder to enshrine all that is good in sport - protect it, celebrate it and make sure sport lives up to its lofty goals as a unifier and an equaliser.
Join our official supporters club; the Mkimu Club and become part of a movement levelling the playing field in sport, democratising and disseminating access to sport's scientific and technical revolution and ensuring that regardless of who you are, where you come from and what your background might be, you have an equal opportunity to realise your potential through sport.